SXSW: A Look Back via @BoF
AUSTIN, United States — With some 30,000 people in town for the 20th annual SXSW Interactive conference, not to mention hundreds of keynote talks, panels, exhibitions, meet-ups and parties to both participate in (and get distracted by) each day, you’d be forgiven for feeling completely overwhelmed by the whole affair.
The festival aims to provide a “view on the future” and is predominantly focused on the technology space. This year’s conference was headlined by Elon Musk, a South Africa-born, American engineer and entrepreneur who co-founded the groundbreaking electric car company Tesla, as well as payment system PayPal, and is the founder and CEO of SpaceX, the world’s first commercial company to deliver cargo to and from the International Space Station. Musk spoke about a manned mission to Mars and shared a video of a reusable rocket that could, for the first time, land back on Earth with the accuracy of a helicopter. Former American vice president Al Gore, likewise, touched on all manner of big ideas, including the genetic engineering of spider goats. Meanwhile, there was tremendous buzz surrounding Grumpy Cat, the real-life meme with whom conference attendees queued up to have their photograph taken.
But for the fashion industry — from which there’s a growing contingent that comes to town for the event — how much was relevant? The answer is lots.
Part of the beauty of SXSW is, of course, meeting up with digitally-minded people from across the sector. But, without doubt, the most powerful insights are gleaned by stepping outside the fashion bubble and learning from other industries. The challenge is being able to distill down the key takeaways. So here goes.