Sidebar on Social Status…
It’s not often that I discuss social media and marketing (ha, yeah right) but last week was just one of those weeks… when the social-less days and the sleep-less nights seem as smart as they are stressful. And while I may not be the most modest mouse, I also rarely take a moment to let the success sink in. But today, be it as it may, is one of those bad-ass days.
Since drifting over to Michael Kors I’ve been bombarded with questions as to how, and why I do what I do. And the governing motivation, behind it all, is to tell a simple tale. And while Pinterest isn’t exactly Perrault, our desire to share stories, heritage and history is exactly the same. It’s simply the how that has evolved. Rub-a-rock-on a rock or type with a type pad or two, social expression has guided generations of dreamers and thinkers to document the zeitgeist of themselves, their communities, their countries and the world. It’s straight up human nature. And while a sociologist I am not, a social mediologst I might in fact just be (oh yeah, see what I did there!?)
I loved this post by Fred Wilson in 2007 on social blogging… you know, the olden days when the idea of self-expression was as foreign as Fiji. Social blogging, he said, needed a new classification: “Blog” is misleading and doesn’t describe the experience of using it. Maybe something like “sharing community” or “ Facebook but with stuff.”
The idea, share of voice, whatever you want to call it… that individuals could have a voice, well that revolutionized the ability for us to market. And marketing became storytelling. Once technology came into play, I sold my soul to social. My boss at Jetsetter.com really pushed me to connect with our audience, and thus, a two-way conversation was born. I’ve been telling a story ever since.
The story? Well, right now, it’s the story of a 30 year old fashion brand that empowers women to be sexy and successful at the same time (@MichaelKors); sometimes, it’s the intersection between tech and travel and they way we talk about it all. And sometimes, it’s about being a twenty-something in NYC, and that’s just fine by me…
To be continued.
Slide from Sheryl Sandberg’s presentation, noting the innovation coming from my team at Michael Kors in March.