Fashion Week is no longer the exclusive, VIP experience that it once was. Today, thanks to social media, brands are choosing to make the week-long extravaganza more accessible than ever, giving their social communities an all access pass via live-streamed shows, real-time commentary, and behind-the-scenes footage once reserved for industry elite (via curalate)
With more than 115,000 Instagram images shared during New York Fashion Week Spring/Summer 2015, and over 10.8MM engagements with those images, Instagram’s visual prowess proved powerful during the most recent events (September 4th to 11th, 2014). Designers weren’t the only ones that stole the show either. As Curalate found, brands that participated in peripheral ways, as well as bloggers and media personalities, were also able to join the conversation, command attention, and increase visibility among Instagram fans.
In the following infographic, we examine engagement with brands and images on Instagram during New York Fashion Week S/S 2015 – and what it means for you.
Michael Kors is fashion’s $1 billion man, and he’s apparently its social media king as well.
Well, at least on Twitter. Mr. Kors was the most tweeted-about designer over the course of New York Fashion Week, according to data from the social media company. Between Fashion Week’s opening day, Sept. 4, through the end of the night on Thursday, Mr. Kors’s name (andTwitter handle) were tweeted nearly 113,000 times, according to Twitter’s data.
Finishing in second place was Ralph Lauren with nearly 69,000 tweets. Mr. Lauren had the benefit of two shows over the course of the week. Mr. Lauren’s new Polo for Women line had a show in Central Park on Monday night that featured giant holographic models, and the designer’s main label runway show, which included Julianne Moore in the front row, was on Thursday morning. Read on…
If tomorrow starts without me, and I’m not here to see,
If the sun should rise you find your eyes all filled with tears for me;
I wish so much you wouldn’t cry the way you did today,
While thinking of the many things we didn’t get to say.
I know how much you love me, as much as I love you
And each time that you think of me, I know you’ll miss me too.
But when tomorrow starts without me please try to understand,
That an angel came and called my name and took me by the hand.
He said my place was ready, in heaven far above
And that I’d have to leave behind all those I dearly love.
But as I turned and walked away a tear fell from my eye.
For all my life I’d always thought, I didn’t want to die.
I had so much to live for, so much left yet to do.
It seemed almost impossible that I was leaving you.
I thought of all the yesterdays the good ones and the bad.
I thought of all the love we shared, and all the fun we had.
If I could relive yesterday, just even for a while,
I’d say goodbye and kiss you and maybe see you smile.
But then I fully realized that this could never be,
For emptiness and memories would take the place of me.
When I thought of worldly things I might miss come tomorrow
I thought of you and when I did my heart was filled with sorrow.
When I walked through heavens gates I felt so much at home.
God looked down and smiled at me from his great golden throne
He said, “This is eternity and all I’ve promised you”
Today your life on earth has passed but here life starts anew.
I promise no tomorrow, but today will always last
And since each day is the same there’s no longing for the past.
You have been so faithful so trusting and so true.
Though there were times you did some things you knew you shouldn’t do.
You have been forgiven and now at last you’re free.
So won’t you come and take my hand and share my life with me?
So when tomorrow starts with out me don’t think we’re far apart,
For every time you think of me, I’m right here in your heart.
Home field advantage gives professional athletes an undeniable edge, but this intangible benefit might not just have to do with raucous home fans. A bad night’s sleep is probably just as much of burden. Studies show that athletes who cross more than three timezones end up with a 60 percent chance of losing their games. While team owners pay hundreds of millions of dollars building customized training facilities to eke out tiny improvements in player conditioning, they still subject their star centers to the crooked necks that come from flying in chartered, but nonetheless commercial, jets. (via Wired)
Seattle-based design firm Teague has been developing airline interiors for almost as long as there have been airplanes and recently joined forces with Nike to create aconcept cabin that is meant to swaddle athletes in supreme comfort—and, in doing so, unlock their peak performance. Read on…
The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before.
"Kanye" by The Chainsmokers feat. Siren
I’ll be the king of me.
We’re all trying our best to remain standing, but the ground beneath us is shifting at an accelerating rate. The implications for strategy are profound, but few have explored this terrain. - by John Hagel, via LinkedIn
Strategies of position are back
Strategy was once all about position – all that mattered was where you were located and whether there were barriers to entry. As structural advantages eroded, this view of strategy fell out of vogue. In its place, we heard all about strategies of movement and capability– it was all about your “core competencies” and how quickly you could move across a changing landscape. Now, it looks like strategies of position will reassert themselves with a vengeance.
What do I mean by that? There’s no question that the ground is shifting – for more on that, see our Shift Index. But, here’s the paradox, at the very same time that the ground is shifting, it matters more and more where we’re standing.
We’ve just released a major new research report at the Center for the Edge – The Hero’s Journey through the Landscape of the Future – which focuses on one fundamental shift that will impact an increasing array of businesses. Specifically, we look at trends towards fragmentation and concentration in the economy. What parts of the economy are fragmenting into smaller and smaller entities and what parts of the economy are concentrating into larger and larger entities? The answer to this question is vitally important to executives yet few are explicitly asking this question, much less answering it in any systematic way.
Soundbite: “Drinking About You (The Chainsmokers Remix) by Bebe Rexha.
Fun fact, Bebe Rexha actually wrote Monster by Rihanna and Eminem.