"Sun & Moon" Acoustic by Above and Beyond
"Sun & Moon" Acoustic by Above and Beyond
The Strangest, Sexiest Beds You Can Sleep In via Urban Daddy…
Sometimes, a vacation is a great way to make the bedroom more interesting. And in case you’d like to take that concept literally, we went and found you a few resting places that are… pretty much the opposite of normal. And at least one that might require signing a waiver…
Palacio de Sal, Bolivia
Your Bed: Made completely out of salt. (Well, except the mattress. Because that would be uncomfortable.) Within a room completely made of salt. Inside a hotel completely made of salt. In short: hope you like salt.
Your Plan: Bring a cheese grater. Shave some salt off the room. Boom: free salt for life. Or just fall asleep and tell everyone about the time you slept on salt.
Bangkok Tree House, Thailand
Your Bed: Two mattresses, side by side, just floating in the middle of Bangkok’s Chao Phraya River. No walls, no safety rails, just your own personal mattress raft.
Your Plan: Take in the 360-degree view. Order ice cream delivery (the “hotel” offers it 24/7). Just remember to remain very, very still.
Million Donkey Hotel, Italy
Your Bed: A queen-size on a roller track. Sure, you can sleep inside… or you can roll it onto a balcony suspended high over the rooftops of the medieval town below.
Your Plan: That medieval village is actually the entire hotel, so you’re free to do what you want. If you also want the entire hotel to see what you’re doing.
The Manta Resort, Tanzania
Your Bed: Two beds, actually. One on the roof of your floating mini-island suite, and one below, surrounded by water. Don’t worry, the walls are probably shark-proof.
Your Plan: Take to the underwater bed by day (for prime sea-creature viewing), the rooftop bed by night (for prime stargazing) and the main deck anytime you want gin.
The Yeatman Hotel, Portugal
Your Bed: A massive wooden barrel that once held 7,500 gallons of wine… but now cradles a king-size mattress.
Your Plan: Climb one of its two mini staircases to get in. Admire the beautiful oak. Comment on how nothing’s changed from its port-aging days. Well, except maybe the mirror overhead.
Knock loud, I’m home. Port Lockroy, Antarctica.
#Selfie by The Chainsmokers
I’m impressed, and slightly terrified. Go for the weekend.
So it’s no surprise that we put our minds to be behind the first ever insta-ad. Thanks to Nitrogram, here’s a snapshot of the facts. Bam.
[Note that this analysis focuses on social indicators, which are only part of the story about Instagram ads and do not directly correlate to ROI or ROAS for Brands having launched these campaigns.]
The Mechanics: Looking at the spread of engagement over time, it appears the ad was shown once to a selected portion of US-based Instagram community members outside Michael Kors’ pre-exisintg audience. Unlike Twitter sponsored posts, which stay in users’ timelines before being pushed back by new tweets, Instagram likely displayed this sponsored post in the same way it does regular ones.
This graph shows the evolution of Likes over time on the promoted post:
Engagement on the post was almost four times higher than what Michael Kors is used to seeing. We compared the ad’s engagement with that of the last 5 non-promoted posts made from the official @michaelkors account. An important note: all recent posts by Michael Kors were featured on Instagram’s popular page, while the sponsored one wasn’t.
218k Likes within 18 hours, a 370% increase
Almost four times the usual number of likes
Estimation of Global Audience Reached: 6.15 million
33k new followers, or almost 16 times more than usual
Increasing engagement and the official accounts’ follower base remains the main ROI metric for these branding advertisements on Instagram. The least we can derive from the Michael Kors experiment is that they are delivering results on both fronts, to the sweet tune of 4x and 16x what brands achieve organically.
Me vs. The Shinkansen.
Odawara, Japan. Nov 18th.
We all know I love a good online/offline steez. Enter Trendabl. The mobile social media platform designed for fashion enthusiasts introduced e-commerce, allowing their community of over one million users to shop the items they see instantly without ever leaving their Trendabl feed. To celebrate, Trendabl opened a one-of-a-kind, technology-driven fashion pop-up at the Paramount Hotel’s Free & The Brave retail concept space, located in New York City, from November 11th – 17th.
Since its launch in 2012, well-known retailers, media outlets, bloggers and celebrities such as Michael Kors, Barney’s, Singer22, Harper’s Bazaar, Vanity Fair, Bag Snob, Sincerely Jules, Harley Viera-Newton and Nicky Hilton have flocked to Trendabl to share their original fashion-centric content. Trendabl allows its community to go beyond ‘likes’ and comments with its tagging technology: users can tag each item featured in the image with a designer or brand name. To further meet the demand of its style-savvy community, Trendabl’s expansion into e-commerce will allow users to shop the products they see in their feed with three easy clicks.
For one week, starting on November 11, 2013, the Trendabl Pop Up, designed by HomePolish, will feature clothing and accessories from retailers, brands and designers such as Singer 22, Anita Ko, Reece Hudson, Young & Reckless and more. The twist is, only one of each item will be on display. To purchase, shoppers will open the Trendabl app on their phone, scan the QR code next to the item, choose their size, then purchase that item through the new Trendabl e-commerce feature on their phone. Purchases will ship that very day, providing an effortless, fun and truly unique experience for Trendabl fans.
Along with tech-savvy fun, and a selection of designer goods, the Trendabl Pop Up will feature exclusive items co-designed by gal pal Sincerely Jules, for sale through the store and app. Check please.
"Daughter" by Candles
In need of some peace today.
Miami International Film Festival (MIFF), produced and presented by Miami Dade College, announced today it will world premiere 11 short films documenting a project by a group of nationally and internationally renowned artists commissioned by The Arts Initiative and curated by Primary Projects, at the Festival’s 31st edition (March 7-16, 2014).
Each of the 11 films will individually document work created for The Arts Initiative project by artistsDaniel Arsham, Bhakti Baxter, Jim Drain, Friendswithyou, Cody Hudson, Alvaro Ilizarbe, Andrew Nigon, Kenton Parker, Bert Rodriguez, Jen Stark and (full disclosure: she’s my sister!) Austyn Weiner. The films, also commissioned by The Arts Initiative, are produced by Grela Orihuela and directed by Bill Bilowit of Miami’s Wet Heat Project. Bilowit’s feature-length documentary about Bert Rodriguez, Making Sh*t Up, world premiered at MIFF’s 28th edition in 2011.
“Bill Bilowit not only documents the artistic process, he also captures the emotional essence an artist finds in their work,” said MIFF executive director Jaie Laplante. “We are thrilled to be able to share Bill’s new valentines to some of the top artists of our day, as he brings his own artist’s eye to the combined vision of Arthur Weiner (full disclosure: he’s my dad) and Books IIII Bischof.”
“Each of the artists in this project have in their own way touched Miami,” said The Arts Initiative founder Arthur Weiner. “I am honored and humbled to see these documentaries debut at Miami International Film Festival. It’s an elegant way to celebrate both the work and the fraternity formed by this group while creating their brilliant pieces over the summer at Fashion Outlets of Chicago.”
The 11 contemporary artists were chosen to enrich and enliven Fashion Outlets of Chicago, a newly-opened, $250 million, multi-level luxury outlet mall. The ambitious project was curated by Miami-based collective Primary Projects, founded by Books IIII Bischof, Typoe and Cristina Gonzalez, on behalf ofThe Arts Initiative, a newly formed collective dedicated to placing highly interactive visual art in public venues, founded by AWE Talisman chairman Arthur Weiner.
Since the beginning of June, filmmakers Bilowit and Orihuela have been in production on the documentary series, capturing each of the site-specific, large-scale installations. The caliber of artists is unusual for a retail center, and Wet Heat Project became involved as the developers of the windy city’s Fashion Outlets sought to fuse fashion and art in a new and innovative way – “artist-driven ideas actively integrated into the architectural framework and viewing space.”
The 11 documentary shorts will world premiere at MIFF’s 31st edition (March 7-16, 2014) and be programmed to individually precede the documentary feature films competing in MIFF’s Knight Documentary Competition program.
The complete line-up of the 31st Miami International Film Festival will be announced in late January 2014.
A few weeks ago, we shared our plans to introduce advertising on Instagram. Today, we want to provide a few more details about exactly what ads on Instagram will look like.
If you’re in the United States, you’ll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.
You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.
We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.
Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love.
As always, you own your own photos and videos. The introduction of advertising won’t change this. If you have other questions about how advertising on Instagram works, you can learn more here.
Thanks for listening and for being a part of the Instagram community.
How To Create A Culture of Giving Back At Any Company? Social entrepreneurs talk about how to shift the internal corporate dynamics. by Fast Company
How do you create a company with a culture of giving back? Denise Restauri, founder and CEO of GirlQuake, says it comes “when they align themselves with an effort that is true to their values and that they’re passionate about and has a return on investment for them—it doesn’t have to be a monetary return on investment, but it’s true to what they’re doing.” Restauri and others social entrepreneurs discuss how you can instill a culture of giving in a company and in the world.
The video—filmed at the 2013 Social Innovation Summit at the UN by PWC—features prominent social entrepreneurs from around the world discussing the best ways to change corporate culture for the better. One of the first ways is not making it mandatory, but giving people the opportunity to do things from the heart: “If you ask people in a prescriptive manner, it’s very difficult for them to want to do it,” says Jack Sim, founder of the World Toilet Organization. “Giving is something that comes from inside you. Giving is a source of happiness.”
The real changes, though, start at the top: “The most important thing for any corporate culture is the CEO. Many times I’ve seen CEOs talk about philanthropy, talk about giving back, but it’s not coming from their heart—and people can see through that.” Alan Hassenfeld, Chairman of the executive committee at Hasbro.