16

Oct

#WatchHungerStop

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In July 2014, I was lucky enough to travel with Halle Berry and World Food Programme to Nicaragua on behalf of Watch Hunger Stop. The hunger-fighting initiative, launched by Michael Kors in early 2013, sponsors school meals for children in need around the world. Berry has been a partner with Kors from the beginning of Watch Hunger Stop, and her visit was captured by a camera crew from National Geographic.

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As a part of the Michael Kors family, I’ve had the incredible opportunity to help make change. We’ve worked with God’s Love We Deliver to serve meals to people in need in NYC. We took over Times Square to help raise awareness about the world’s most solvable problem. And with World Food Programme, we had the opportunity to visit a family whose lives we’ve touched (and visa versa). 

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12

Oct

Soundbite.

Sam Smith kinda Sunday. 

11

Oct

Good morning World. How I’ve missed you. 
Rise Up by Gunther Gheeraert.

10

Oct

Instagirl: Imaan Hammam on Vogue Video

Instagirl: Imaan Hammam on Vogue Video

06

Oct

Mercedes-Benz x FB/IG

Mercedes-Benz USA turns to Facebook and Instagram to launch its new GLA (instagram-business)

When it comes to marketing, Mercedes-Benz is known for using creative that’s just like its vehicles — smart, forward-looking and meticulously crafted. That’s why when it came time to launch the new GLA compact SUV, Mercedes-Benz chose to use Facebook and Instagram together to tell its story to a targeted audience and create a campaign worthy of the company’s proud heritage. The results of this campaign show that advertising across both Facebook and Instagram can garner stronger results than a campaign on one of the two platforms alone, especially when branding and direct-response are combined.

Thinking Thematically
With the GLA, Mercedes-Benz is entering the compact SUV segment for the first time and sought to boost awareness of the vehicle and spark conversation about the model in the months leading up to launch. Mercedes-Benz started developing its creative by looking at popular themes on Instagram to learn how it could participate with the community in a way that was relevant, authentic and, of course, visually stunning.

In the Instagram theme #ThingsOrganizedNeatly, people in the community post photographs of all kinds of items — books, flowers, pencils — organized in neat, interesting ways. Mercedes-Benz decided to use a custom mat in the shape of the GLA cargo area as a canvas for creativity and a tool to show the utility of the new SUV.

Mercedes-Benz partnered with photographers and brand ambassadors to create a new theme, #GLAPacked, which asked the question, “What would you pack in your GLA?” The photographic results were beautiful, whimsical and engaging.

Fueling the Campaign
Looking to boost consideration among young buyers and drive traffic to the GLA website, Mercedes-Benz also leveraged the power of Facebook and Instagram together – a first across the two platforms. Ads on Facebook highlighted the GLA’s progressive design, premium interior and versatility and linked directly to the GLA’s webpage so that people could explore the vehicle further. Mercedes-Benz used consistent messages on both platforms, highlighting visual inspiration on Instagram and using Facebook to drive action.

Early indications show that advertising across Facebook and Instagram is more powerful than running a standalone campaign on either of the two platforms alone (controlling for even frequency across cells):

  • People who saw ONLY branding ads across Instagram and Facebook (and received no ad driving click through to the website) generated 54% more clicks to the GLA site vs. the control group
  • But when we added Facebook direct-response ads into the equation, people who saw a combination of Instagram and Facebook branding ads followed by Facebook click-through ad saw a 580% lift in visits to the site (vs. control who saw no ads at all).

We’re excited to learn more about how Facebook and Instagram can complement each other, and are currently working with other brands on cross-platform campaigns. We look forward to sharing more of what we learn.

To view the case study, click here.

03

Oct

First they ignore you, then they ridicule you, then they fight you, and then you win.
Mahatma Gandhi (via kushandwizdom)

27

Sep

Summer love. 

Summer love. 

22

Sep

Tidbit: Runway Rundown

New York Fashion Week Infographic

Fashion Week is no longer the exclusive, VIP experience that it once was. Today, thanks to social media, brands are choosing to make the week-long extravaganza more accessible than ever, giving their social communities an all access pass via live-streamed shows, real-time commentary, and behind-the-scenes footage once reserved for industry elite (via curalate)

With more than 115,000 Instagram images shared during New York Fashion Week Spring/Summer 2015, and over 10.8MM engagements with those images, Instagram’s visual prowess proved powerful during the most recent events (September 4th to 11th, 2014). Designers weren’t the only ones that stole the show either. As Curalate found, brands that participated in peripheral ways, as well as bloggers and media personalities, were also able to join the conversation, command attention, and increase visibility among Instagram fans.

In the following infographic, we examine engagement with brands and images on Instagram during New York Fashion Week S/S 2015 – and what it means for you.

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17

Sep

New York in the fall: discover our editor’s must-see list of exhibitions via artnet.

New York in the fall: discover our editor’s must-see list of exhibitions via artnet.

15

Sep

A Twitter Triumph, via @NYTimes

Michael Kors is fashion’s $1 billion man, and he’s apparently its social media king as well.

Well, at least on Twitter. Mr. Kors was the most tweeted-about designer over the course of New York Fashion Week, according to data from the social media company. Between Fashion Week’s opening day, Sept. 4, through the end of the night on Thursday, Mr. Kors’s name (andTwitter handle) were tweeted nearly 113,000 times, according to Twitter’s data.

Finishing in second place was Ralph Lauren with nearly 69,000 tweets. Mr. Lauren had the benefit of two shows over the course of the week. Mr. Lauren’s new Polo for Women line had a show in Central Park on Monday night that featured giant holographic models, and the designer’s main label runway show, which included Julianne Moore in the front row, was on Thursday morning. Read on…

12

Sep

#NYFW.

09

Sep

If.

If tomorrow starts without me, and I’m not here to see,
If the sun should rise you find your eyes all filled with tears for me;
I wish so much you wouldn’t cry the way you did today,
While thinking of the many things we didn’t get to say.
I know how much you love me, as much as I love you
And each time that you think of me, I know you’ll miss me too.
But when tomorrow starts without me please try to understand,
That an angel came and called my name and took me by the hand.
He said my place was ready, in heaven far above
And that I’d have to leave behind all those I dearly love. 
But as I turned and walked away a tear fell from my eye.
For all my life I’d always thought, I didn’t want to die.
I had so much to live for, so much left yet to do.
It seemed almost impossible that I was leaving you.
I thought of all the yesterdays the good ones and the bad.
I thought of all the love we shared, and all the fun we had.
If I could relive yesterday, just even for a while,
I’d say goodbye and kiss you and maybe see you smile.
But then I fully realized that this could never be,
For emptiness and memories would take the place of me.
When I thought of worldly things I might miss come tomorrow
I thought of you and when I did my heart was filled with sorrow.
When I walked through heavens gates I felt so much at home.
God looked down and smiled at me from his great golden throne
He said, “This is eternity and all I’ve promised you”
Today your life on earth has passed but here life starts anew.
I promise no tomorrow, but today will always last
And since each day is the same there’s no longing for the past.
You have been so faithful so trusting and so true.
Though there were times you did some things you knew you shouldn’t do.
You have been forgiven and now at last you’re free.
So won’t you come and take my hand and share my life with me?
So when tomorrow starts with out me don’t think we’re far apart,
For every time you think of me, I’m right here in your heart.

Author: Richelle
Inspired by Camille Marotte

The Nike Jet.

Home field advantage gives professional athletes an undeniable edge, but this intangible benefit might not just have to do with raucous home fans. A bad night’s sleep is probably just as much of burden. Studies show that athletes who cross more than three timezones end up with a 60 percent chance of losing their games. While team owners pay hundreds of millions of dollars building customized training facilities to eke out tiny improvements in player conditioning, they still subject their star centers to the crooked necks that come from flying in chartered, but nonetheless commercial, jets. (via Wired)

Seattle-based design firm Teague has been developing airline interiors for almost as long as there have been airplanes and recently joined forces with Nike to create aconcept cabin that is meant to swaddle athletes in supreme comfort—and, in doing so, unlock their peak performance. Read on…

07

Sep

Chase the sun. 

Chase the sun. 

06

Sep

If Tomorrow Starts Without Me.

As of late, I’ve felt a lack of inspiration… a need for a reminder, for a purpose, for a point of view. Here, Camille Marotte, gives exactly that. Thank you. 

If Tomorrow Starts Without Me from Camille Marotte on Vimeo.